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Getting the most from LinkedIn?


A few small changes on your LinkedIn profile can dramatically increase its visibility. We explain how to tailor your profile to tell our recruiters exactly what that they want to hear!

When that ‘once-in-a-lifetime’ position comes along, you want to be sure that you’re ready. Like most people, the first step to take would be reviewing, updating and tailoring your CV so that it was specific to the job specification.  LinkedIn should be no different. Many people are guilty of covering the vague basics of what it is they do, but failing to sell themselves effectively to prospective recruiters in the process. Try to make your LinkedIn profile a summarised version of your CV so that it includes only the information that best reflects your skills and experience. Anyone viewing your profile page should be able to get a clear understanding of what it is you do in under 1 minute.

Use a good profile picture.
We always recommend using a high quality (and appropriate) profile picture. The eye is always drawn to imagery and research has shown that candidates using a profile picture are seven times more likely to have their LinkedIn profile viewed.

After you’ve carried out these changes, make sure your profile is set to ‘public’. This means anyone trying to access your page will be able to do so and see it in its entirety. We also recommend allowing incoming ‘InMails’; this way if the recruiter has identified your profile as a suitable match they will be able to reach out to you directly.

Use keywords.
LinkedIn makes it easy to find people by name, skills and any other words that appear in their profile. Make a list of terms associated with your skills and experience - but remember to keep it simple! These keywords can be added to various sections of your profile such as your headline, summary or work experience. These really do help, and will greatly increase the traffic to your profile.

Network updates.
These updates can be found on the homepage and are similar to Facebook’s news feed.  It’s always worthwhile to check this regularly as you will find details of what your connections are up to and sharing - which can often be details of new job opportunities or industry updates.

Making contact.
The majority of our recruiters will identify the disciplines or sectors they deal with in their LinkedIn profile, if this matches with your experience send them a connection request or an ‘InMail’ to make them aware of you you. At best, they may have a suitable job for you, and at the very least they can register your details and keep you up-to-date with future opportunities. Also, it’s worth keeping in mind that the more connections you have on LinkedIn, the more likely you are to come up in recruiters’ search results.

We recommend joining the Orion Group LinkedIn page - we already have over 25,000 people following our main corporate page (mainly used for news) but we also have a number of sub-groups which we use for vacancy posting. Make sure that you enable your settings to receive alerts for new discussions, as this is where our teams will post opportunities, industry news or general advice.

It is also beneficial to join groups relevant to the industry you are in. Have a look at the members of these groups and find out what other groups are they members of. Having groups in common with someone you want to connect with will increase the likelihood of them accepting your request.

Stay in touch with Orion and all our latest vacancies by registering with us at and following us on your favourite social media platforms:

Like us on Facebook, follow us on Twitter or why not take a look at our Instagram page for all our latest gossip!

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