Downstream Marketing Manager-DTC & Provider Channels (Social Media Revenue Focus)

Downstream Marketing Manager-DTC & Provider Channels (Social Media Revenue Focus)
Project Manager III
Irvine, CA (Onsite)
Contract Length: 3+ Months with Possible Extension
Start Date: ASAP
$90-$95/hr, depending on benefit selection

 
Orion Group is seeking an experienced Downstream Marketing Manager to lead strategic marketing initiatives focused on both Direct-to-Consumer (DTC) and Healthcare Provider (HCP) channels, with a strong emphasis on driving revenue through social media and influencer marketing campaigns for our multinational pharmaceutical client in Irvine, CA.

This role is ideal for a marketing professional with experience in healthcare, medical device, aesthetics, or pharmaceutical environments who thrives in fast-paced, cross-functional organizations and understands how to drive measurable engagement and commercial impact across multiple marketing channels.

Key Responsibilities

• Develop and execute integrated marketing strategies targeting both consumer and provider audiences with a focus on social media-driven revenue growth
• Lead downstream marketing initiatives, including sales enablement materials, brand collateral, customer-facing assets, and provider support tools
• Manage social media strategy, including organic content, paid campaigns, influencer partnerships, community engagement, and ongoing campaign optimization
• Drive multi-channel marketing campaigns across digital, email, events, print, partnerships, and social platforms to maximize engagement and brand awareness
• Support commercialization efforts, including product launches, lifecycle management, positioning, and go-to-market execution
• Build and manage influencer marketing programs, including identifying, recruiting, and maintaining relationships with key influencers and brand advocates
• Conduct market research, competitive analysis, and customer insight gathering to support campaign development and strategic decision-making
• Partner cross-functionally with sales, product, analytics, communications, market access, and medical teams to ensure aligned messaging and execution
• Analyze campaign performance metrics and optimize strategies to improve ROI, engagement, lead generation, and revenue performance
• Identify emerging marketing trends, new channel opportunities, and innovative engagement strategies
• Manage marketing budgets and ensure compliance with healthcare regulations, promotional guidelines, and brand standards

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required; advanced degree preferred
• 5+ years of marketing experience within healthcare, medical device, pharmaceutical, or related regulated industries
• Experience supporting both consumer-facing and healthcare provider-focused marketing initiatives
• Strong knowledge of digital marketing channels, paid social, analytics tools, and campaign performance measurement
• Proven success managing social media campaigns that directly contribute to revenue generation
• Experience with downstream marketing, product positioning, commercialization, and go-to-market strategy execution
• Understanding of the aesthetics or plastic surgery market is highly preferred
• Excellent project management, analytical, communication, and cross-functional collaboration skills

Additional Details

• Location: Irvine, CA
• Work Schedule: Onsite
• Contract Length: Minimum 3 months with possible extension
• Start Date: ASAP

People are our business worldwide
 
Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.