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SEO & Adwords Specialists

  • Job reference: 927975
  • Location: Glasgow
  • Salary: Negotiable
  • Job type: Permanent
  • Sector: Office & Commercial, Sales / Marketing
  • Date posted: 02/10/2019

The Orion Group are delighted to be working exclusively with a fast growing and successful media business in Glasgow. Due to the recent growth of our client's organisation, they are seeking an experienced SEO and AdWords specialists to join the Media division.

This is an exciting opportunity within our client's Media Department to work for a broad range of clients throughout Scotland, on a range of projects.

Responsibilities and Duties


This role would suit a creative and results-driven individual with a passion for digital advertising. Based at their offices in Glasgow, you will work closely with the marketing executives and digital team to raise awareness of the company and generate high quality leads for our customers.

Key responsibilities:

  • Produce full on-page content
  • Liaise with businesses and marketing teams
  • Write compelling meta descriptions to ensure your message is consistent
  • Daily management and monitoring of SEO activity
  • Reporting on monthly and quarterly SEO performance
  • Perform regular research to stay ahead of the game
  • Assist with the creation and delivery of a paid search strategy across the group
  • Manage a paid search budget
  • Create, optimise and report on all PPC campaigns
  • Carry out regular keyword and market research and extensive planning to enhance success of existing campaigns and highlight strategic opportunities
  • Daily monitoring of all advertising accounts including; Bid Management, Negative keyword analysis, Site Extension and Call Out updates/analysis
  • Deliver regular reports & insight to senior management including recommendations for SEO strategy
  • Work with content and web design teams to ensure landing pages are effectively optimised for lead generation
  • Work with digital marketing team to ensure all advertising meets strategy requirements

To be considered for this role, you must have:

Essential

  • A minimum of 2 years' experience in a similar role; client or agency side
  • Demonstrable experience of growing organic search traffic through content and SEO optimisation
  • Experience in link building strategies
  • Experience with budget management
  • Confidence in communicating changes, which improve SEO rankings and performance to business stakeholders including senior management
  • Experience with SEO / Analytics tools such as; Google Analytics, Google Search Console, Ahref, SemRush, Screaming Frog, Crazy Egg, Moz, Schema and Local SEO
  • A deep understanding of user-behaviour, customer journey and goals to optimise conversion rates

Qualifications and Skills

  • AdWords certifications
  • Good writing skills
  • A keen eye for detail

This role would suit a creative and results-driven individual with a passion for digital advertising. You will work closely with the marketing executives and digital team to maximise opportunity and ensure the client is delighted with the end product.

To apply for this position please upload or send an up to date cv with a covering letter explaining your suitability and interest.


Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.