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Multichannel Specialist

  • Job reference: 925508
  • Location: High Wycombe, Buckinghamshire
  • Salary: Negotiable
  • Job type: Contract
  • Sector: Life Sciences, IT
  • Date posted: 16/05/2019

Orion Group are recruiting a Multichannel Specialist on behalf of one of our Multinational Pharmaceutical Clients based in High Wycombe on an initial 6 Month Contract

Key Role Activities
Partnering and planning:
* Partner with CVTs to discuss their customer communication objectives and multichannel strategy in order to determine a plan including tactics to achieve these objectives using owned and third party channels in the most cost effective and impactful way.
* Jointly develop Reach and Engagement strategies by recommending which channels including Pay-Per-Click (PPC) and/or third party professional networks can be used to achieve the objectives in the most cost efficient and impactful way.

* Maintain existing Janssen assets to ensure they are always up to date, as directed by CVTs.
* Promote owned channels and assets with a focus on making best use of regional strategic platforms.
* Partner with CVTs to creatively reach target stakeholders.
* Utilise webmaster tools to ensure Janssen owned assets are optimised, and, where necessary, undertake necessary actions to ensure assets remain optimised and compliant.
* Execute and monitor PPC search strategies within time and budget as agreed with CVTs:
o Working with BI and asset owner to monitor the performance of assets against agreed metrics and provide actionable insights to asset owner.
o Proactively analyse metrics and identify areas of opportunity to drive ROI.
o Make recommendations for changes to asset owners.

Project Management:
* Lead workshops and meetings, producing briefs, financial schedules and reports; draft business cases; and coordinate activities by matrix and remote teams.
* Managing projects in a methodical and structured approach including the production of project reports and chairing project meetings.

Team Lead:
* Leading team meetings and team training/upskilling programmes
* Actively managing vendors - in terms of performance, quality and training/on-boarding needs
* Above the brand projects including core and new capabilities
* Leading and ensuring compliant processes
Key Line Management Activities
* Managing the team graduate
* Managing the design and development resources

Key Compliance Requirements
Applicable to all roles
* Complete annual Drug Safety and HCC Awareness training
* Report Adverse Events and complaints in a timely way to Drug Safety according to current Adverse Event Reporting guidelines/SOP and to maintain Regulatory compliance
* Acts in accordance with Johnson & Johnson HCC requirements if interacting with Healthcare Professionals
* If commissioning contractors or third party organisations, put contracts in place and provide training so that these individuals also act in accordance with Johnson & Johnson HCC requirements when interacting with Healthcare Professionals and report adverse events and complaints (as above).
* Comply with designated SOP's for the role (please refer to SOP matrix - held in: TruVault)

Role Dimensions
Communication with others outside Janssen e.g. suppliers, governing bodies, the general public
Cross sector (Internal)
Other companies to benchmark multichannel strategies (External)

Communication with others within Janssen (including any other J&J companies or divisions)
Multiple functions to include CVT
Regional / Global - primarily with EMEA Centre of Excellence and other Operating Companies

Resource Management
Focus on helping other budget holders optimise the spend of their budgets

Essential Technical Knowledge, skills and experience
* Proven experience in operational role managing regular content updates and assisting marketing and medical teams to develop content strategy in the healthcare industry.
* Generate content ideas for copy writers and content designers.
* Experience in developing digital landscape for pharmaceutical brands is highly preferred.
* Effectively manage the PPC and display agencies by driving them to continually optimise the campaigns.
* Manage time, targets & quality of content development of Janssen owned assets.
* Ability to set priorities, take personal responsibility, and communicate issues.
* Google Analytics experience.
* Desire and ability to learn new skills and technology quickly.
* Excellent knowledge of latest digital technologies and techniques.
* Interest in business, internet marketing and stakeholder engagement.
* Strong analytical skills.
* Degree or equivalent level, preferably in a business related field.
* Typical candidates will have 4+ years of relevant experience

Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.