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Market Research Manager

  • Job reference: 923569
  • Location: High Wycombe, Buckinghamshire
  • Salary: Negotiable
  • Job type: Permanent
  • Sector: Health Economics, Life Sciences
  • Date posted: 25/01/2019

OrionGroup are recruiting for a Senior Market Research manager on behalf of our multinational client on a permanent basis based in the Buckinghamshire area.

Role Purpose

To work alongside the Business Analytics team to provide integrated business insight to the brand team and Company, leading to informed and robust business decisions, delivering actionable recommendations and contributing to competitive advantage.

Commission research to provide customer and market insights for UK brand teams to develop strategy and plans and assess effectiveness of promotional effort. For nominated brand or therapy area, commission and co-ordinate primary market research to deliver insights and recommendations based upon the integration of all relevant data sources.

Main Activities of the role:

Core Market Research deliverables

  • Analyse market and competitor intelligence and provide market and customer insight and communicate recommendations to brand teams and senior leadership with an appropriate level of detail.

CVT/Functional Network Engagement

  • Prepare brand MR plans and manage MR budgets for UK in conjunction with the CVT to reflect the evolving needs of the business.
  • Act as functional lead for market research within the CVT, proactively delivering objective analysis and constructive engagement
  • Engage with BI functional network (Business analytics, EMEA) to consolidate insights from multiple data sources and leverage EMEA wide research for use in the UK

Compliance

  • UK PRP approval and enabling local teams to benefit from Global/EMEA research results
  • Ensure that all MR taking place in the UK is conducted according to all relevant codes of conduct and SOPs. This includes all Global and EMEA projects, plus MR originating from other departments eg HEMAR, Communications etc that requires approval by PRP. All projects to be fully approved and fully documented in a timely manner - 100% compliance is required with no deviations. Documentation to be 'audit ready' at all times

Ad Hoc projects/MR consultancy

  • Commission primary MR, write clear and comprehensive briefing documents, make final selection of agency based on cost, value, methodology and expertise, manage projects to deliver research on time and to budget
  • Lead companywide market research projects and/or be the subject matter lead for the UK (for example for compliance, in-call effectiveness, EMEA trackers) in addition to brand related responsibilities
  • Provide MR support to customers (eg HCPs, Trusts, Patient Advocacy Groups) on an ad-hoc basis in alignment with the CVT and Patient Engagement & Advocacy Managers

Desired Experience and Background of the successful candidate

  • BHBIA AER Reporting (annual) and BHBIA Legal & Ethical Guidelines certificates (annual)
  • Knowledge of British Healthcare Business Intelligence Association, Framework for Market Research.
  • Knowledge of appropriate agencies suited to specific market research.
  • Technical knowledge about market research; qualitative, quantitative, questionnaire design, bias, sample size, appropriate technique to achieve research objectives.
  • Knowledge of compliance requirements for UK market research projects


Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.