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Market Research Analyst

  • Job reference: 925921
  • Location: High Wycombe, Buckinghamshire
  • Salary: Negotiable
  • Job type: Contract
  • Sector: Life Sciences
  • Date posted: 10/06/2019

Orion Group are looking for a Market Research Analyst for our multinational pharmaceutical client based in the Buckinghamshire area on an initial 6-month contract with the potential to extend on a part-time basis (ideally looking for a candidate for 3 days a week).

Job Purpose:
The Market Research Analyst supports the EMEA Market Research Manager in providing key insight to Integrated Brand Value Teams (IBVTs) along with actionable recommendations, derived from best in class market research, to inform business decisions on an EMEA level.
Supports the Immunology brands' business imperatives in an integrated manner, the Market Research Analyst will recommend and deliver relevant Market Research activities for the Immunology teams

Main Responsibilities of the role:

  • Coordinates and ensures the right usage and maintenance of key Market Research (MR) outcomes and recommendations
  • Ensures that across therapeutic area / brands, MR plans are optimised and updated to meet business objectives with the right balance of methodologies, timings, and costs. Integrates outputs of key research projects into digestible reports to maximise the use of insight within decision making
  • Partners with the Business Intelligence colleagues to ensure that insights synthesized from research are translated into compelling, actionable recommendations for the brand teams
  • Networks with country BI experts to ensure regional insight is delivered and local insight is collected and reported to regional colleagues
  • Introduces relevant MR methods based on technical knowledge and skills
  • Pro-actively translates business needs into relevant market research objectives
  • Recommends, and implements the most appropriate primary research methodologies to meet objectives, with best balance of accuracy, time, and cost
  • Oversees execution of primary research is compliant, and ensures suppliers also comply, in relation to all relevant codes of practice, guidelines and SOPs
  • Identifies and leverages most robust secondary research sources that address knowledge gaps
  • Generates and presents customer and marketplace insights on a regional scale to shape and influence business strategies; including the creation of insights decks and easy to use reference portals for existing research projects
  • Assesses, selects and manages MR suppliers towards high quality data, conclusions and recommendations

Desired Experience and Background of the successful candidate

  • A minimum of 2 years of experience in healthcare primary Market Research within the pharmaceutical industry and/or agency side
  • A background and understanding of science and commercial marketing
  • Basic Excel & Word essential. Intermediate PowerPoint essential. Intermediate Excel desirable.
  • Ability to coordinate multiple stakeholders for the delivery of projects
  • Commercially aware with strong presentation and communication skills
  • Excellent PowerPoint and data visibility skills
  • An ability to challenge the status quo, and recommend insight-driven actions.
  • Pro-actively looking for innovative MR techniques that build competitive advantage
  • Strong project management skills
  • Excellent written and spoken English.

Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.

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