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Ecommerce & Digital Campaign Manager

  • Job reference: 929162
  • Location: Glasgow
  • Salary: GBP25000 - GBP30000 per annum
  • Job type: Permanent
  • Sector: Office & Commercial, Sales / Marketing
  • Date posted: 07/01/2020

Our Financial Services client based in Glasgow is recruiting for an experienced Digital Campaign Manager to join their expanding team.

You will responsible for working across the main areas of e-commerce and overseeing the development of our client website and mobile app in a compliant manner.

You are required to manage, within the direction of the Senior Marketing Manager, the Group's digital activity; acting as a brand ambassador, you will communicate with key stakeholders through a variety of channels.

Key Responsibilities:

  • Digital campaign management including development of e-marketing campaigns, objectives, targets, budgets and results metrics across all e-channels.
  • Drive profitable customer recruitment through digital campaigns, site/app optimisation and continuous improvement.
  • Develop and execute cohesive promotional strategies and new digital initiatives to support marketing plans.
  • Ensure optimal, compliant product and content copy development by liaising with other departments, digital agencies and the internal Ecommerce & Digital Consultant.
  • Develop business cases for new digital initiatives.
  • Develop and enhance the customer journey and online experience and develop new ways to continuously improve it.
  • Develop a solid working relationship with and effectively manage our digital agencies.
  • Ensure that necessary audit, compliance and information security policies and procedures and regulatory requirements are adhered to.
  • Contribute to the development of their Intranet, Sponsorship & PR activities.
  • Contribute to the department by following internal and external procedures to set up campaign activity, producing data extracts, updating the CMS, campaign development, monitoring and tracking, and reporting on MI.
  • Generate and execute ideas, promotions and tools to engage with the social community. These may include using social media listening tools, content development, conversation management and analytics.
  • Working with our web and digital agencies, their creative and account teams, you will help to develop online campaigns that deliver results.

SKILLS AND EXPERIENCE;

  • A financial services background is essential
  • Sound numerical skills: statistics experience an advantage
  • Excel (preferably at advanced level) skills essential. Experience of content management, analytics, digital marketing and internet technologies a distinct advantage
  • Strong grasp of sales/marketing and budget management.
  • Digital campaign management experience.
  • Working knowledge of the social media universe including Facebook, Twitter, YouTube, review sites including Google, LinkedIn, Flickr, Forums, Wikis and blogs.
  • Understanding of developing online brands using Search Marketing (Paid & Organic), Social Media, Affiliate Marketing and Link Building.
  • Excellent writing skills from a business and marketing communication perspective.
  • Good organisational abilities and attention to detail
  • Ability to effectively manage multiple campaigns, and able to work calmly under pressure.
  • Ability to work under own initiative and as part of a team.
  • Staff supervision experience.

WHAT'S ON OFFER;

  • Competitive basic salary, plus benefits package



Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.

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  • Job type Permanent
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  • Description Our Financial Services client based in Glasgow is recruiting for an experienced Ecommerce Digital Consultant to join their expanding team. Responsible for supporting the E-commerce & Digital