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Digital Campaign Manager

  • Job reference: 922254
  • Location: Glasgow
  • Salary: Negotiable
  • Job type: Permanent
  • Sector: Office & Commercial
  • Date posted: 02/11/2018

Our Financial Services client based in Glasgow is recruiting for an experienced Digital Campaign Manager to join their expanding team.

KEY DUTIES AND RESPONSIBILITIES;

  • Digital campaign management including development of e-marketing campaigns, objectives, targets, budgets and results metrics on areas such as social media, e-mail marketing, SEO, PPC, content and affiliate marketing.
  • Work closely with Marketing Manager to drive profitable customer recruitment through digital campaigns, site optimisation and refinement.
  • Advise the Marketing Manager on the development and execution of cohesive promotional strategies and new digital initiatives to support their marketing plans.
  • Ensure product and content listings are updated by liaising with other departments, digital agencies and the internal Digital Consultant.
  • Develop and enhance customers' online experience and develop new ways to improve it.
  • Develop a solid working relationship and effectively manage digital agencies.
  • Ensure that necessary audit, compliance and information security policies and procedures and regulatory requirements are in place.
  • Contribute to development of Society's intranet and sponsorship.
  • Contribute to the department by following internal and external procedures to set up campaign activity, producing email data extracts, updating the CMS, campaign development and reporting on MI..
  • Oversee the supervision of a Digital Consultant.
  • Working with their web and digital agencies and the Marketing Manager you will help to develop online campaigns that deliver results.

SKILLS AND EXPERIENCE;

  • A financial services background is essential.
  • Strong grasp of sales/marketing and budget management.
  • Digital campaign management experience.
  • Working knowledge of the social media universe including Facebook, Twitter, YouTube, review sites including Google, LinkedIn, Flickr, Forums, Wikis and blogs.
  • Understanding of developing online brands using Search Marketing (Paid & Organic), Social Media, Affiliate Marketing and Link Building.
  • Excellent writing skills from a business and marketing communication perspective.
  • Ability to effectively manage multiple campaigns, and able to work calmly under pressure.
  • Staff supervision experience.

WHAT'S ON OFFER;

  • Competitive basic salary, plus benefits package


Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.

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