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Digital Analytics Specialist

  • Job reference: 925951
  • Location: High Wycombe, Buckinghamshire
  • Salary: Negotiable
  • Job type: Contract
  • Sector: Life Sciences
  • Date posted: 12/06/2019

Orion Group are looking for a Digital Analytics Specialist for our multinational pharmaceutical client based in the Buckinghamshire area on an initial 6-month contract with the potential to extend.

Job Purpose:
An exciting new opportunity has arisen for a Digital Analytics Specialist to join the growing UK Multichannel team with our client. The Multichannel team work closely with the client & Ireland marketing and medical education teams in delivering digital campaign activity, the ongoing maintenance and development of the clients' website and driving all other digital initiatives and innovation. In this new role as Digital Analytics Specialist, you will be responsible for advanced implementations of Google Analytics, auditing and troubleshooting existing configurations across web and email, and providing reporting, dashboards and education to improve digital marketing initiatives.

Main Responsibilities of the role:

  • Work closely with our regional EMEA team to ensure the UK is well represented in the EMEA digital analytics strategy. Identifying opportunities for partnering on key initiatives and leveraging EMEA activity at a local level
  • Assist the Multichannel team in designing a strategic roadmap for digital analytics to help achieve the clients' UK Multichannel and Therapy Area digital and sales objectives
  • Lead on the delivery of the digital analytics roadmap, adopting an agile/phased approach to delivery
  • Develop a deep understanding of the current analytics platforms for web and email, including Eloqua, Veeva, Google Analytics, Qlik Sense, Hotjar and Similarweb
  • Produce analytics audit reports for corrective or advanced GA tracking and data collection architectures
  • Provide instruction on campaign tagging and additional on-site tracking and work with web agencies to assist with tag governance
  • Provide guidance to Multichannel and IT to produce marketing dashboards via Qlik Sense and Google Analytics
  • Integrate any new social and digital channels into the reporting infrastructure
  • Measure and track all online campaigns and activities
  • Educate stakeholders on the importance of online measurement & provide best practice guidance to the Multichannel team for technical aspects of analytics

Desired Experience and Background of the successful candidate

  • Web analytics - you will need proven experience working with online data, analysis, reporting and tag management (Google Analytics is essential, Qlik Sense beneficial)
  • You have a passion for helping clients solve complex business and marketing questions
  • Experienced in managing multiple priorities in a fast-paced and matrix environment
  • Bachelor's degree - desirable but not essential
  • Essential: ADVANCED Excel & Google Analytics; INTERMEDIATE PowerPoint, SQL knowledge, Google Tag Manager & Qlik sense [or equivalent eg. Tableau/Google data studio; BASIC Word
  • Desirable: ADVANCED Qlik sense [or equivalent eg. Tableau/Google data studio] & SQL knowledge; INTERMEDIATE Eloqua &Veeva; BASIC Hotjar

Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.

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