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Digital Analytics Manager

  • Job reference: 924951
  • Location: High Wycombe, Buckinghamshire
  • Salary: Negotiable
  • Job type: Contract
  • Sector: Life Sciences
  • Date posted: 17/04/2019

Orion Group are recruiting a Digital Analytics Specialist on behalf of one of our Multinational Pharmaceutical Clients on an initial 6 Month Contract based in the Buckinghamshire area.

Digital Analytics Specialist

Develop and execute analytics strategy

  • Work closely with our regional EMEA team to ensure the UK is well represented in the EMEA digital analytics strategy. Identifying opportunities for partnering on key initiatives and leveraging EMEA activity at a local level.
  • Assist the Multichannel team in designing a strategic roadmap for digital analytics to help achieve the Client UK Multichannel and Therapy Area digital and sales objectives.
  • Lead on the delivery of the digital analytics roadmap, adopting an agile/phased approach to delivery.
  • Develop a deep understanding of the current analytics platforms for web and email, including Eloqua, Veeva, Google Analytics, Qlik Sense, Hotjar and Similarweb.
  • Produce analytics audit reports for corrective or advanced GA tracking and data collection architectures.
  • Provide instruction on campaign tagging and additional on-site tracking and work with web agencies to assist with tag governance.
  • Provide guidance to Multichannel and IT to produce marketing dashboards via Qlik Sense and Google Analytics.
  • Integrate any new social and digital channels into the reporting infrastructure.
    Measure and track all online campaigns and activities
  • Educate stakeholders on the importance of online measurement & provide best practice guidance to the Multichannel team for technical aspects of analytics
  • Working closely with Multichannel Specialists and internal stakeholders to identify reporting requirements; assessing the impact of website changes on existing metrics and reports; collaborating with web agencies and internal IT teams to understand the data sources available and to implement the reporting requirements, ensuring the accuracy and validity of data.
  • Utilise a range of inputs from web and email analytics to provide internal stakeholders with information about how the Client's digital presence is performing so that they can make future enhancement/optimisation decisions.
  • Report on Therapy Area campaign performance, including accurate and actionable insights and optimisation recommendations.
  • Use analytics to analyse the customer experience online, establishing digital benchmarks of success and providing relevant reporting and insights to meet or exceed those benchmarks.

    ABOUT YOU
    We are looking for a person who demonstrates a self-starter mind-set, with strong skills in data analysis, problem solving, project management and communication:
  • Web analytics - you will need proven experience working with online data, analysis, reporting and tag management (Google Analytics is essential, Qlik Sense beneficial)
  • Client facing - you are a great communicator, with the ability to talk with internal stakeholders at all levels
  • You have a passion for helping clients solve complex business and marketing questions
  • Experienced in managing multiple priorities in a fast-paced and matrix environment
  • Demonstrated ability to work independently and as part of a team
  • Bachelor's degree - desirable but not essential


Our role in supporting diversity and inclusion
As an international workforce business, we are committed to sourcing personnel that reflects the diversity and values of our client base but also that of Orion Group. We welcome the wide range of experiences and viewpoints that potential workers bring to our business and our clients, including those based on nationality, gender, culture, educational and professional backgrounds, race, ethnicity, sexual orientation, gender identity and expression, disability, and age differences, job classification and religion. In our inclusive workplace, regardless of your employment status as staff or contract, everyone is assured the right of equitable, fair and respectful treatment.

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